Tuesday, May 25, 2010

Context & Boards

Final Presentation Boards:



I feel relatively pleased with the way these have come out. Had I had more time I would re shoot the product shots because the more I look at them, the more I just don't like them. I think my favourite is board 3 because it shows the structure of the title being built. My only worry is that I should have perhaps put the posters separate on their own board and the bookmarks on their own board too rather than trying to get them crammed all into one. My reasoning for leaving them as they are is because I feel the enlarged bookmark compliments the detailed smaller shots above.

Development Boards:


After taking these to the crit I realised, like my 3 other briefs I had put too much on each board and the annotation just wasn't needed. The structure of the logo and header/footer lines were fine but I also needed to shrink my text a bit and move it to under the base line so it didn't detract the viewer from the product shots and other images. 

Applying designs and products to context:


Here I have tried to show what my in-store posters would look like in the context of existing book stores like Waterstone's. 





The posters are meant to focus completely on the centre image with the author and release date coming second in the information hierarchy. I feel that the centre image works appropriately however, should I be asked if I would change anything, I would possibly go back and change the author and release date to be slightly bolder. I feel that they get the message across appropriately and that the image works well. I chose to photograph them against the wooden background to compliment the white and also to keep them consistent to my other product shots.

Bookmark Photographs



I wanted to extend this brief to include something more than just the book covers. The brief specified that I produce the art work for a minimum of 3/5 of the books. However rather than produce all 5 I decided that I would like to extend the brief by producing posters and bookmarks instead. In total there are 9 bookmarks. 3 designs for each book.

Book Cover Photographs

Here I have selected the photographs which I intend to use for my presentation boars. After selecting these from a lot of alternatives, I have edited the file size and levels to try and bring them up to the best quality I can. I have also cropped out any unnecessary excess space.


My favourite image out of them all is probably this one where all the books are laid out next to one another with their front covers showing upwards. It shows the title artwork really well and you can really see how they work as a set next to each other. 




I am partial to the spines too and I'm very pleased how they've come out. I think they work nicely being photographed on the wooden background too. 




Final Posters

The final 3 promotional posters. One poster for each of the 3 titles. 


For  me the poster didn't really need to change overly from the design used on the cover. Either way it had to link with the art work on the front and with the title illystration being so bold and striking the posters had to feature them. I feel they work ok as a set but think they work better when not placed side by side. 

Final Covers


These are to be the final covers I shall print and attach onto my books. I am relatively pleased with how the colours work togther and feel that by keeping the layout of them simple they work better. Had i tried to over complicate them, then I feel it would look too 'busy' and compete with the complexity of the titles' detail. My favourite part of the covers, other than the main title on the front, is the spine. When the covers wrap around the books and the books are placed next to one another they look really nice.

Colour change.

1.

2. 

After trial mock ups and print outs, I have realised that the tone of yellow I have selected just isn't right for the Tono Bungay cover. I want to keep it a tone of yellow but slightly darker. The first colour choice i had was too light and meant that the title of the book was struggling to be legible. The bright yellow was clashing too much against the black and the black was too over powering for it. The yellow box next to number two is now the tone of yellow I have decided to go with. 

Cover Development

Cover colour choices.


I have chosen the above colours for my covers because of the following reasons:

- Love & Mr Lewisham: Red is associated with love and romance.
- Tono Bungay: Yellow and black are used for hazardous and scientific symbols like radiation.
- Mr Polly: Green for the novels link to money. I felt that green was a stereotypical link to notes. It also symbolises life, hope and envy.